No, she has not got her own television network (yet) but she did sell the rights to have her recently canceled VH1 show, Single Ladies, move to a new network. Centric, that is.
While VH1 strives to bring more and more ratchetness to your television screens, Centric seems to be a much better network for the show to air on.
And we base this argument over the content that’s currently on Centric — it’s all-around entertainment.
Louis Carr, BET Networks President, announced the news this week after speculation had fans wondering if another network would be interested to pick up the show on where it left off.
“At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer,” Louis revealed.
“No other network has embraced [Black women] with content designed specifically for her– until now.”
Latifah has one of the strongest viewership when it comes to her super successful talk-show, which is why Centric will also air the program on their network later this year, as part of the deal they’ve signed with the Academy Award nominated actress.
“Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”
We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African-American women. We couldn’t be more excited about what’s ahead,” Debra L. Lee, BET Network CEO, continued.
I know that’s right.