Carey’s new record, which has been described as her best work to date, still stands a chance on landing at the top of the Billboard Hot 200, but there’s no denying that those sales are tremendously poor seeing that this is Mariah Carey we’re talking about.
The entire project has been very shaky from the beginning. After the success of ‘Beautiful’ last year, the songs that followed didn’t connect with its audience and the record label didn’t seem to do anything to promote the music either.
‘You’re Mine‘, Mariah’s new Valentine’s Day single, was a certified flop on the Billboard Hot 100, but there was no marketing campaign behind it, so of course it wasn’t going to do well.
She has since released follow-up singles, ‘Thirsty’ and ‘You Don’t Know What to Do,’ and while the buzz is still awaiting to be build up on those songs, it’s likely they won’t be high charters either.
But with all that being said, the album and the tracks are exactly what you would’ve expected from Mariah. In our opinion it’s definitely one of her best albums to date, and it’s sad that it won’t get the recognition it deserves, all because of the label’s messiness.
So ‘Elusive Chanteuse’ is expected to shift 65-70,000 copies in its first week while Austin Mahone is looking at 50-55,000 copies. Further down the line you have Cher Lloyd with 17-20,000 copies.
To be honest all three albums have very low first-week sales, which is quite shocking seeing that the trio have all enjoyed commercial success in the last twelve months.
Mariah’s latest album will be her worst-selling record to date while ‘Emancipation of Mimi’ continues to dethrone all others with opening sales of almost 444,000 copies while ‘E=MC2’ famously pulled in 436,000 units and ‘Memoirs of an Imperfect Angel’ at 168,000.