Zendaya, 19, is the newest face of CoverGirl.
The Disney star posted a video on her Instagram today, Jan. 21, and wrote: “Meet your newest, easy…breezy beautiful…COVERGIRL Follow @covergirl for more 💁.”
The COVERGIRL makeup brand also posted on their own page: “Hot news — @Zendaya is joining the COVERGIRL family! She’s a triple threat (singer, actress, style & beauty icon) and total girl boss.”
They continued by adding, “As a #COVERGIRL, she’ll share personal beauty tips (have you seen her brow game?) and inspiration to help you do you. Get the makeup list used on Zendaya in the comments below, and check back later for a special #COVERGIRLZendaya surprise! It’s huge!”
Moreover, Zendaya spoke out in a press release saying, “I am so honored to join the company of a roster as celebrated and diverse as COVERGIRLs.”
“I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”
Zendaya is also a brand ambassador for both ProActive’s “X-Out” and CHI hair care.
Last September, Zendaya spoke out about the CHI haircare partnership: “Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue – heat damage.”
“I’ve definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage.”
She concluded by saying, “I’m excited to be able to share my healthy hair journey and help people learn how to find their style.”
Zendaya is one of the most beautiful, talented and influential young women today. We can’t be surprised that every brand wants their products endorsed by this young starlet.